MuteSix

First, MuteSix utilized Madgicx’s Strategic Dashboard in order to clearly view their most important metrics in each stage of the funnel, such as CTR and CPM. They greatly benefited from the possibility to monitor how these metrics trend over time. It enabled them to provide their clients with accurate reports on what’s going on with their accounts at any given moment.Additionally, MuteSix used Madgicx’s Creative Insights and Smart Filters to tell their clients what type of customers resonate with which creative. These tools saved them a lot of time, as extracting this information from the Facebook Ads Manager is much more complicated. With these insights, MuteSix were able to help their customers target the right audience segment with the most suitable creative.Last but not least, MuteSix leveraged Madgicx’s unique lookalike audiences, especially the AI-based ones. They quickly noticed that these audiences, which are only available for Madgicx users, outperform Facebook’s standard lookalike audiences. These overperforming audiences provided MuteSix’s clients with increased ROAS, which is, of course, the ultimate goal of most Facebook advertisers.