Glasses2You

Previously, Glasses2You was spending relatively little on Facebook ads, which allowed them to break even, but stopped them from fulfilling their full growth potential.When the company started using Madgicx, they set up Automation Tactics and launched a full-funnel strategy that targeted Acquisition, Retargeting, and Retention audiences.Madgicx’s AI and Top Seed Audiences helped Glasses2You reach new customers and lower their CPP while tapping into new markets. By uncovering new prospecting audiences, they gradually succeeded in scaling their budget and have since doubled their ROAS.By using Madgicx’s insight products, Glasses2You were able to segment their customers and tailor creatives to audiences based on age ranges, gender, and region. Next, insights derived based on Madgicx’s AI Tags were used to set up data-driven briefs for Glasses2You’s content team. This led to an overall increase in performance in website conversions, ROAS, CTR, and engagement.The results showed that in addition to increased success in the UK, which is their main market, Glasses2You experienced fantastic results in other countries as well, such as Spain and Malta. Most impressive of all was their success in France, where they gained 143 website purchases and a 4.2x higher ROAS!