Clean Skin Club

In 2019 Clean Skin Club started running Retargeting and Acquisition campaigns with Madgicx. They tested many of Madgicx’s Acquisition Prospecting Audiences and by setting Automation Tactics with strict limitations, they were able to focus specifically on top-performing audiences that were driving their profits. This led to dramatic growth in the brand’s Instagram followers, which grew from 4,000 to 36,000.At this stage, they leveraged their pixel data and launched Madgicx’s Re-Engagement Audiences in an attempt to gain new customers without spending much. These audiences became the foundation for the Top Seed Audiences to lookalike from in order to further increase the company’s reach.Clean Skin Club used Madgicx's Creative Insights to figure out which image is most effective for their customers and found that images highlighting their 100% organic, biodegradable, and cruelty-free "Clean Towels" performed best. They then focused on creating more ads that explain the positive effects of using disposable facial towels. As a result, this became the company’s top-of-the-funnel ad.Clean Skin Club succeeded in running their ads in-house with Madgicx while significantly increasing their reach and building a solid customer base.