Botthms

Botthms started by setting up Automation Tactics like Stop Loss, Surf, and Revive, to invest their budget in the most profitable campaigns and ad sets.By analyzing their data using Madgicx’s Strategic Dashboard, Botthms realized they were underspending on Acquisition while overspending on Retargeting. Furthermore, they noticed they weren’t running any Retention campaigns. Thanks to these insights, Botthms discovered new scaling opportunities and managed to make their Acquisition, Retargeting, and Retention campaigns profitable.Afterward, the company launched over 40 audiences across these campaigns and set Automation Tactics to maximize their results. They found profitable audiences in less than 24 hours without overspending on audience testing. Then they allocated their entire budget to the most profitable audiences and ad sets.Three days later, Botthms had enough data to see performance trends across different audiences. They used Creative Insights to analyze their content and discovered huge differences in CTR and ROAS between different age and gender groups, placements, and countries.Botthms used the insights they gained from Madgicx to perfectly tailor creatives to their most profitable audiences. By using these insights and execution tools efficiently, the company succeeded in driving conversions and significantly increased their ROAS.